Why is a customer-centric approach important?

Our version of the Flywheel, where the customer is at the centre of everything we do

According to the American Society for Quality, customer satisfaction is defined by data which clearly determines the levels of our clients’ happiness with a company’s services and products.

In organisations where the customer is at the heart of decision-making, the traditional customer funnel approach is replaced with what is referred to as the Flywheel, which takes its name from the incredibly energy-efficient wheel invented by James Watt. The amount of energy stored by the wheel is dependent on its spinning speed, its friction with surfaces and its size. The concept of the energy generated by the wheel can be likened to the power held by our customers to grow our business. This is why it is crucially important to a company’s continued success to ensure that all their strategies are centred around their customers.

At  KMsoft, we have implemented this approach as we are passionate about helping our clients achieve their objectives and as a trusted partner, we always go the extra mile to ensure our clients receive the highest level of service.

From project requirements through to bespoke solution development, our team of experienced software development experts will be on hand to answer any questions and to ensure that our clients’ projects progress as efficiently as possible through the various stages.

Our strategy centres around working with our clients to ensure we tailor our solutions to their business needs. We care about our customers’ businesses – that’s why we strive to become part of their extended team to facilitate information exchange and avoid misunderstandings.

The best testament to our approach is the number of satisfied customers we have acquired over the years, many of whom rely on us to continue to provide inventory management and barcode tracking solutions to meet their growing needs.


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